Sales
A pipeline built on evidence, not optimism.
Capabilities
- Prospect Discovery
- Outreach Drafting
- Forecasting
- Evidence Trail
Business
Operate
Run and grow an organization.
Find → Win → Serve → Grow
3 applications
Marketing
Plan, brief and measure campaigns in one place.
Capabilities
- Campaign Planning
- Forecasting
- Evidence Trail
Service
Run the venue on the numbers that decide margin.
Capabilities
- Inventory Optimisation
- Forecasting
- Cross-Source Intelligence
- Evidence Trail
See it in action
Worked examples from Operate, each with its own page.
Sales
Prospect discovery from a described profile
Describe the customer you want in words and get candidates with the reasoning for each match.
3 minute walkthrough
- Prospect Discovery
- Evidence Trail
Sales
Consistent lead qualification
Qualify leads against the same criteria every time, with the evidence for each judgement attached.
3 minute walkthrough
- Prospect Discovery
- Evidence Trail
- Confidence Ceilings
Sales
Pipeline forecasting with visible drivers
Produce a forecast that decomposes into the deals and assumptions carrying it.
4 minute walkthrough
- Forecasting
- Evidence Trail
Marketing
Build a campaign from an objective
Turn a stated objective into a campaign plan, content briefs and a channel sequence held as one record.
4 minute walkthrough
- Campaign Planning
Marketing
Plan social distribution across channels
Sequence one message across channels from a single calendar, keeping the framing consistent.
3 minute walkthrough
- Campaign Planning
Marketing
Read performance against the original intent
Judge a campaign against the objective it was given, not against a generic channel benchmark.
3 minute walkthrough
- Campaign Planning
- Evidence Trail
What are you trying to run or grow?
Operate is one subscription, from $39/mo; Clearception One includes all 8.